About Us

Highcrest

A trusted wealth and investment management firm dedicated to helping individuals, NRIs, families, and institutions achieve financial clarity, stability, and long-term growth. Rooted in integrity and backed by decades of combined experience in banking and asset management, we deliver research-driven, client-centric strategies that empower confident decisions at every life stage.

We operate on a simple belief: True wealth is built through discipline, knowledge, and the right guidance.

Our Mission

To deliver transparent, ethical, and performance-driven wealth management solutions that enable our clients to grow, protect, and pass on their wealth with complete confidence.

We operate with a simple belief:
To provide transparent, ethical, and performance-driven wealth management solutions that empower our clients to grow, protect, and seamlessly pass on their wealth with complete confidence. We are committed to delivering advisory excellence built on integrity, discipline, and long-term value creation.

Our Vision

To become one of India’s most trusted and respected financial advisory partners, known for our unwavering integrity, innovative strategies, and consistent results. We aspire to set new benchmarks in wealth management by delivering clarity, confidence, and sustainable financial success to every client we serve.

We aim to become the preferred financial advisory partner for clients seeking holistic, ethical, and result-oriented strategies—building a legacy of excellence for generations.

What We Do Best

Tailored solutions for individuals, NRIs, families, and institutions across wealth planning, investments, and legacy preservation.

Investment Management

Customized strategies to grow, protect, and transfer your wealth effectively.

Estate Planning

Comprehensive planning to secure your legacy and distribute assets as desired.

Retirement Planning

Tailored solutions for a financially secure and comfortable retirement lifestyle.

Tax Planning

Strategic planning to minimize tax liabilities and optimize your financial situation.

Financial Planning

Holistic approach to achieve your financial goals and ensure long-term security.

Insurance

Protection solutions tailored to safeguard your assets and loved ones’ futures.

Why Highcrest

Where expertise meets your unique needs.

Personalized Approach

Strategies built around your life goals, family dynamics, and risk profile.

Trusted Expertise

Decades of banking and investment experience guiding HNIs and NRIs.

Tech-Enabled

Secure portfolio tracking, real-time insights, seamless digital onboarding.

Regulatory Compliance

SEBI-aligned, transparent processes you can trust.

Specialist Collective

Quarterly reviews by 5 CAs, doctor, lawyer, veteran for rigorous oversight.

Leadership with Pedigree

Prasad Shouche

Co-Founder, Highcrest

Prasad Shouche
Co-Founder, Highcrest

Prasad brings over 18 years of leadership experience across private banking, wealth management, and asset management. His longest and most impactful tenure was at ICICI Bank, where he built and scaled private banking and wealth management businesses in Ahmedabad and Saurashtra, leading teams, managing P&L, and advising ultra-high-net-worth individuals, family offices, and corporate treasuries. He also held senior leadership responsibilities at IDFC First Bank, where he grew private banking operations in Gujarat.
Earlier in his career, Prasad worked with leading Asset Management Companies including Sundaram AMC and Birla Sun Life AMC, where he specialized in institutional sales, distributor relationships, and driving strong AUM growth. Recognized for his ability to establish new business units from the ground up and mentor high-performing teams, he has earned multiple awards and certifications, including the CISI Wealth & Investment Management credential and several NISM certifications.
At Highcrest, Prasad combines deep market expertise with a client-first approach, offering bespoke financial strategies designed to protect, grow, and preserve wealth with confidence and exclusivity.

Kushal Vyas

Co-Founder, Highcrest

Kushal Vyas
Co-Founder, Highcrest

With 15 years of experience in investment and wealth advisory, Kushal Vyas is a CFA (ICFAI) and has worked closely with individuals, HNIs, and NRIs across market cycles. His disciplined, client-first approach focuses on long-term wealth creation through structured investment strategies and prudent risk management.

Our Team

Sanjay Joshi

Senior Advisor

Sanjay Joshi
Senior Advisor

Sanjay Devendraprasad Joshi (B.Com, DTP) is a veteran member of the firm with over 35 years of experience in the financial and business domain. He plays a key advisory role in guiding the organization’s business development with his deep industry insights and strategic vision. A master in accounting and taxation, he provides expert support in tax planning and compliance, enabling clients to manage their finances in a smarter and more tax-savvy manner.

Uday Mahendrabhai Bhavsar

Mutual Funds & Insurance Business

Uday Mahendrabhai Bhavsar
Mutual Funds & Insurance Business

Uday Mahendrabhai Bhavsar (MBA) is a Partner, responsible for developing and expanding business across Mutual Funds and Insurance. He leads business growth initiatives through client acquisition, strategic partnerships, and relationship management, playing a key role in strengthening the firm’s market presence and long-term expansion strategy.

Krishna Kushalkumar Vyas

Operations & Client Servicing

Krishna Kushalkumar Vyas
Operations & Client Servicing

Krishna Kushalkumar Vyas (B.Com, MBA) has over 15 years of combined operations and sales experience in the financial services sector. She is responsible for managing the entire operations function at HIGHCREST, including process management, client servicing, and coordination. She also leads communication with AMCs for queries, transactions, and operational coordination, ensuring smooth and efficient service delivery.

Rutvik Joshi

Sales & Business Development

Rutvik Joshi
Sales & Business Development

Rutvik Sanjaykumar Joshi (B.Com, DTP) is a Partner in the firm and actively involved in the sales and business development function. He contributes to client acquisition, relationship management, and business growth initiatives, playing an important role in strengthening the firm’s presence and expanding its market reach.